Tips to Rebrand Your Business Without Losing Your Audience

There are many different reasons for rebranding one’s business and the entire practice is often very beneficial for the brand’s success later on. If there’s a need for rebranding it’s already clear that the company has to turn things around for the better.

However, the process of rebranding is not a simple one as it requires you to include your existing and potential customers in the planning. After all, you don’t want to lose your audience once you complete the rebrand.

Why Do You Need a Rebrand?

It’s extremely important that you, as a business owner, know precisely why you need to rebrand your business. This is a significant change that will transform everything about your company and you can’t take up this task on a whim. Essentially, if there has been a considerable shift in your business model and services or even a name change, it’s time to consider a rebrand. Anything less significant could only result in a revenue drop.

Keep in mind that you have to stay on top of the entire change through different departments within your company in order to ensure thorough work and complete transition.

Create a Rebranding Strategy

Before you start throwing ideas around, make sure to sit down with your creative teams so that you can devise a comprehensive rebranding plan. After all, changing up your branding doesn’t only involve a new name and adding new products/services to your website; it requires work on a much bigger scale as you’ll have to work on website design, logo, the colors you wish to use, the message you want your brand to send, the image of your brand, your online presence, the new content that matches the rebrand, and so on. Go over these aspects step by step with everyone involved in the process.

Publicize Your Rebrand

Once you’re done with coming up with the details and practices involving the rebrand specifically, it’s time to bring the change to your target audience. Of course, your goal is to inform your existing customers about the rebrand, but also attract new prospects. That said, social media is the best possible outlet for you to market the rebrand. Essentially, you want to shout about this from the rooftops! Don’t forget to utilize email marketing with the lead list you already have so you can contact them directly.

With the power of digital ads, it’s possible to customize your demographic and place the news about the rebrand and your offers right in front of your target market. Aside from digital strategies, this might also be a good time to consider some forms of traditional marketing as well, such as print ads and press releases.

Reward Your Loyal Customers

As mentioned, your business rebrand will hopefully bring in a lot of new leads but you should never forget about your existing customers. In order to engage them in the whole event of the rebranding so that they go out of their way to inform themselves about the change, it would be a good idea to offer them some incentives.

Regardless of whether you’re offering pool cleaning services or others, make sure that your existing clientele knows they’re still very much appreciated by presenting them with effective deals and discounts. This is how you can turn attention to your business once again and make your spruced up brand memorable and recognizable.

Prepare for Transparent Communication

Now that you’ve gone out in the open with your rebrand, it’s important that you’re ready to take up customer queries and questions. If they value your products/services, your customers will have plenty of concerns and worries. This is precisely why it’s so crucial you’re very transparent and public about the change and the reason for your rebrand in the first place. That said, make it a point to boost your communication efforts and customer care via phone calls, chats, social media, and email. If you want to retain your audience even after you rebrand your business, it’s your responsibility to provide them with the necessary information in a comprehensive and timely manner.

Rebranding is undoubtedly a very serious and significant step for your business, but the way you handle this transition will prove whether the step was in the right direction or not. Make sure that your employees and creative teams know the ins and outs of the rebrand so that you can count on a thorough and smooth process. Also, don’t hesitate to make the change public and turn it into an integral part of your marketing strategies until you can be 100% sure the rebrand is fully completed.

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