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When it comes to social media, consumer’s behavior changes drastically! The same happened when TikTok arrived in our digital world.
Over the past few years, TikTok has been creating a buzz and continues growing day by day helping to promote your business as well.
So, what is TikTok?
In simple terms, TikTok means Real and Short videos!
This application allows users to create short videos and edit them by utilizing a good range of interesting filters, lenses and AR features. The best part about TikTok is that anyone can make interesting videos, with their personal devices.
Who’s on TikTok?
TikTok is heavily tilted towards the younger audience. Most of the people on TikTok is between the age group of 16 to 24.
41% of user-base on TikTok is between 16 to 24.
You may also find many users even younger.
TikTok is the most popular app in India and growing rapidly in the USA.
What do users do on TikTok?
Have you ever scroll Instagram or Facebook, doltishly?
You may be!
Many times people just scroll mindlessly, watching stories, videos, photos of the people they never met! The same is on TikTok!
Here, people enjoy watching funny and silly videos, which implies that you will get much active audience to target on a single platform.
Let’s Take A Recap
This popular application was pushed out by a Chinese company named “ByteDance” in 2016. The application took 200 days to get completed for the launch, and got 100 million users in just the first year of the launch. It is one of the most downloaded social media applications.
At present, TikTok has more than 800 million users worldwide.
This year, apart from four big social media platforms including Facebook, Twitter, Instagram, and LinkedIn, TikTok has already become “the next big thing” that is soon to change the game of social media marketing completely.
Many businesses have even started involving TikTok in their social media marketing strategy. TikTok maybe not a very good option for B2B brands, but if your target is a younger audience, then it could be a ripe opportunity for you to market your business really well.
Rise of TikTok
Do you remember Musical.ly?
It was rebranded as TikTok – one of the most popular applications in social media landscape.
Do you know, in 2018, TikTok generated more than 660 million worldwide downloads and 75 million new users by December 2018. This was the 4th most downloaded application in the world.
Also, in 2019, TikTok was ranked as the top most downloaded app in Apple’s iOS App Store!
How TikTok Works?
Marketing with TikTok is not so difficult. It is rather easy and interesting beyond imagination. But, one should know that like any other social media site, you may be blacklisted right away, if you fail to follow the guidelines or violate predefined rules.
If you are new to TikTok, you simply need to create your profile, follow some verified users, and then start creating practice content, until you are sure that the audience will like your content that you have just created. Engagement is the ultimate goal of this platform. The more engagement your content gets, the better your TikTok profile will be.
While posting on TikTok, remember, authenticity is the key to engagements. So, don’t just copy and follow popular topics, create the content that reflects your business vibes.
How to use TikTok to promote your business online?
The objective of this popular application is to create short, crisp, and compelling videos. There are endless ways of creating videos on TikTok. Just like Instagram stories, you can create any type of video by using different filters. But, unlike Instagram stories, these are not just available just for 24 hours. The TikTok videos posted from your profile can be viewed anytime.
Experts have predicted that TikTok will be the next biggest social media marketing platform in 2020.
You may be wondering about how to use TikTok, to promote your business online!
Following are the five popular ways that you can follow, to promote your business on TikTok:
1. Create Content That Engages
Content plays the most important role in the digital world, as it is responsible for engagements.
Creating great videos on TikTok is the most affordable way to market your business online. You just need to think of an amazing concept, that your target audience can connect with, and then you can create the video around it.
Most of the businesses are now utilizing TikTok in their social media marketing strategy.
Do you know, Washington Post is one of the best channels that procedures engaging content on TikTok?
Even, the news agencies have started using video-sharing applications to promote highlights of their videos, as it makes the news more interesting.
On this popular platform, anyone can easily create hilarious videos with zero production cost.
Obviously, when it comes to your business, the first you have to think is, about your customers, “What they love to see”. Do not try to create too funny content, just to catch more attention, and lead in the race; rather focus on developing the creative content that matches with your business standards.
Avoid creating nonsensical stuff, and be creative sensibly!
2. Collaborate with Influencers
Influencers mean famous personalities with lots of followers!
However, influence marketing on TikTok is not on hype, but it can be one of the most beneficial forms of social media marketing.
No matter who your targeted audience is, collaborating with these famous personalities may help you in advertising your business better.
You just need to collaborate with the right influencers whose followers match your business profile.
For example, if you are running a business of cosmetic products, you need to collaborate with the fashion and beauty influencers. Don’t get attracted to any name just by the number of followers they have. Consider the content they create, and the value that they generate out of it!
3. Advertise on TikTok
Want to advertise your content in a unique way?
Go for TikTok!
Here, you will find lot of ways to advertise your business such as:
4. In-feed native Ads
In-feed native ads refer to the native videos that display while users explore posted content on TikTok. These videos appear as full screen with a musical background but are not spanned longer than 15 seconds.
If you use Instagram stories regularly and know how they help in advertising, then these native ads are just a simple tool for you!
In native videos, you can add web links and buttons like “order now”, which help viewers to land directly on your web page. This feature offers you multiple options to design the complete ad. You can also track your ads by determining the total number of views, watch time, impressions, click-through rates, and engagements.
5. Brand Takeover Ads
Brand Takeover Ads are full-screen ads that display instantly when a user launches the app. These ads are just for three to five seconds. You can use images, short video clips, and even gifs to engage with the user. These ads are category exclusives, and thus only a single brand can take up a specific category a day. You can also measure the success of these ads by reaches, click rates and impressions.
6. Hashtag challenges
Hashtags are about Instagram and Twitter, isn’t it?
No! Hashtags are also about TikTok, as they play a major role here, in the form of challenges.
Hashtag challenges are themed challenges, put by a brand or an influencer. The users of TikTok are then encouraged to participate in the challenge, which often ends up going viral. These challenges are non-sponsored, that help in increasing organic reach and engagements.
You just need to be aware of the latest ideas of challenges that are doable, and even relevant for your audience.
Conclusion
It’s true, that TikTok is new in social media marketing! But, its immense popularity right at the beginning, has already given it a great start!
So try it out, if you haven’t, till now, for you’re not still late!
Image credit- Canva
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