How Can You Increase Your Website Domain Authority?

Every website has a caliber and standard offered. There are certain pre-defined parameters through which you can judge a website easily. For instance, if you view the interface and see that an unprofessional color scheme has been used, you can reach the decision that the design work has not completed by an experienced professional. A more articulated metric used to judge the performance of a website is the Domain Authority. You have to check domain authority with regular intervals in order to achieve maximum benefits in terms of getting more online leads through organic traffic.

DA (Domain Authority) as a Powerful Metric

If you go down the historical path, it is obvious that DA was not a well preferred metric to decide whether a website was good or not. In the earlier days, Google page ranks were used to judge a website but things have changed. DA was developed and introduced by Moz. It is one of the strongest metrics to judge a website in the current time. Here are some points which explain its working process.

• Every website has a DA score calculated on the basis of various constituents. If your website has a high DA score, it would have a high search engine position as well. Similarly, websites with low DA score would be ranked at lower search engine positions.
• New websites take time for a reputation and constructing a trustworthy relation with the customers. Hence, initially, they are awarded with low DA scores. As websites become older get more traffic, the DA score increases. This score ranges from 0 to 100.

Ways to Increase Your Website Domain Authority

Here are some productive ways to improve the DA of the website and attain a high SEO rank.

1. Working on the off page SEO to increase your website Domain Authority

Most website owners simply ignore off page SEO when they are developing the strategy for search engine optimization. Off page search engine optimization is very important and heavily impacts the DA count of a website. Some ways in which you can improve the off page SEO of the website are listed below.

• You need to start by having a look at the backlinks you have. It is not necessary to have a large number of backlinks with the quality factor being compromised. A better option is that you should only have quality backlinks. Linking with a website that has reputation problems can obviously bring the reputation of your own website down. Thus, check the backlinks which you have on your website.
• Filtering the links is very important as only the best ones should be on your website. A key part of off page SEO is that you should filter the links on your website. Make sure that you are only linked to quality web pages.

This is first and foremost strategy to increase your website Domain Authority.

2. Make on page SEO improvements

It is important to have the content on your website with an organized layout. It is good content that attracts traffic to your website. Similarly, if the standard of the content is not up to the mark, you would see people deviating away. Thus, working on the content is very important. If you have top notch content on your website, it would be quite easy to get regular traffic and increased organic searches and will help to increase your website Domain Authority.

• Using headers is very important. It is witnessed on some websites that quality information is written but the arrangement of content is not up to the mark. Most readers do not have the patience or time to read through everything that is written on your website. Headings improve the arrangement of written content in a major way. For instance, the content looks a lot more organized. If someone wants to read a particular section of the content, he can easily jump to it with the help of headings. On the other hand, if you have a series of paragraphs without any points, people would not be able to extract the content which they wish to read. The use of headings obviously has a positive impact on the DA score.
• Do not use keywords if they are not needed and do not make a blend with the remaining content portion. It is important to prevent keyword stuffing because that actually reduces the DA score instead of increasing it. Keywords need to be used naturally and most websites use this approach. Websites with keyword stuffing fail to offer readability and this actually reduces the DA score instead of increasing it. Thus, in terms of content, the focus should be on readability and not using keywords without the need being there.

3. Work on the mobile optimization of your website

A high percentage of people using the internet and browsing websites use smart phones. These days, we do not have the time to use the computer every time when we need to use the internet. Considering this convenience which customers seek, it is mandatory for a website to be optimized for mobile phones. This will surely help to increase your website Domain Authority.

• Are you failing to get a good DA score for your website? Have you figured out all the reasons? At times, websites fail to sum up a good DA score because they are not optimized for mobile phones and only run on computers. This actually reduces the uses by a major margin. As most people access websites using their smart phones, a website that is not optimized for mobile phones would not work for them. For smartphone users, a non-responsive website can turn into a painful experience. This is because the resolution does not automatically adjust according to the size of the screen. In case of a responsive website, the screen size automatically adjusts according to the device. Hence, users do not need about the device they are using. They can browse the website using any smartphone or tablet.

Conclusion

In the earlier days, DA was not something that decided the fate and fortune of the website but things have changed a lot. Currently, it is the most important metric that is used to analyze a website and determine its usability.

• If your website has a low DA score and it has been operating for quite some time, you need to work on the reasons. The content may not be up to the mark or it may be lacking the correct structure. These are some key problems that reduce the DA score.

Keyword stuffing is also a major problem that can actually harm the DA score of the website. Thus, the content should use keywords in a natural manner without any stuffing being done.