How Culture Change in the Workplace can Grow Your Business?

94 percent of executives believe that a well-thought organization culture is crucial for any business to grow.  Culture change is, therefore, critical to the success of any business. Here is an overview of how cultural change affects business growth.

According to Deloitte, 88 percent of employees and 94 percent of CEOs agree that having a solid and distinct company habit is essential to the success of any business. A business that instills the right and positive corporate culture improves employee satisfaction, ensures recruitment and retention of top talents, and guarantees a happy human resource. Companies must initiate habit transformation when the situation demands.

Culture change management is no mean feat just like Golden Touch. The modification of habits presents a wide range of challenges that demand well-thought responses and strategies. This article will address everything one needs to know about corporate culture change, explain how the transformation grow your businesses, and the steps to follow when effecting the modification.

What is Corporate Culture?

Corporate culture is the sustained behavior and belief shared among employees based on their values and experiences working in a company. A positive and influential company habit transforms individual workers into a cohesive and collective unit. Culture change at work is essential to the day-to-day running of a company. It determines how decisions are arrived at, how challenges are confronted, and how new processes are implemented.

Companies must proactively design and activate habit change at work that aligns with their employees, strategy, and environment to take advantage of the benefits of culture change that will in turn grow your business.

The Benefits of Culture Change

Fostering a positive corporate culture change cannot be overstated. Businesses that ignore the importance of a positive habit change by allowing toxic habits to take root are destined to face many roadblocks to their growth. Below are the benefits of actualizing a positive culture change at the workplace to grow your business:

1. Creates a Brand Image

The brand image of a company is crucial to its success. Investors and customers pay great attention to detail on the brand image of a business they are interested in before deciding whether it is worth their dime or not. Thus, a positive habit change focuses on creating a brand image that employees, customers, and investors can relate.

A positive culture change improves the brand image of a business. The healthy culture modification creates a workplace that employees are proud to work in, which increases their productivity. In addition, the improvement of the brand image enables the company to hire top talents, as they are always looking to work in healthy environments and leading companies.

2. Shapes Employee Workplace Interaction

The way employees interact with their workplace determines their productivity and their motivation levels. Thus, a healthy culture change should improve this interaction to guarantee company growth. An effective culture change determines how employees relate to the workplace.

When a healthy habit is activated in a company, it motivates the employees and enables them to remain loyal to the management. In addition, positive company habits ensures healthy competition and healthy relations among employees, which, in turn, improves their performance levels. Happy and motivated employees guarantee returns to the business.

3. Gives a Sense of Direction and Belonging

Employees need a sense of direction and belonging to perform to the best of their ability. A healthy company culture change represents predefined policies and clearly defines the responsibilities of each employee. These predefined policies guide employees on what is required of them in the workplace and how they can relate with their colleagues, which gives them a sense of belonging and direction and promote positive employee habits.

The habit change, in turn, churns out the best in every employee, which allows the company to grow.

Steps to Follow in the Cultural Change Process

Companies don’t activate culture change from scratch. The executive must take their time to understand the culture change they want to implement and ensure accountability to influence and instill new behaviors successfully. Here are the steps executives must follow to ensure that the habit modification they want to introduce in their companies has the desired effect.

• Plan in Advance

An executive who wishes to make a culture change in the workplace must plan about the implications of the changes. They can do this by doing thorough research about the companies that have made similar changes and learn from their experiences. Planning enables them to find ways of engaging and retaining high-performing employees and finding the best ways to explore, learn, and innovate.

• Narrow the Scope

To effectively change a company’s culture, executives must first consider the mission, values, and vision that the new modification will be focused on. They also need to identify the factors that determine employee behavior and choose the right employees to accentuate the new changes. They will then be required to clarify the core behavioral changes that the new changes will advocate for the employees.

• Tell stories

Good stories presented creatively can evoke emotion and action in the audience. Telling impactful stories to employees is one of the most effective ways to catalyze transformation in a team. Leaders should list their priorities and bring them out to their employees in a meaningful, reliable, and exciting way.

Leaders should brainstorm on potential interventions that the management can make to activate results to achieve their goals.

Factors that Leads to Culture Change

Culture change is only viable when the existing company habit is inconsistent with the company strategy. The inconsistency between strategy and culture is a serious problem as it inhibits talent optimization. In addition, it allows competitors to be above the curve, which bleeds losses.

As if that’s not enough, an existing toxic habit is another hindrance to productivity and one of the factors that lead to culture change. The unhealthy habit develops when the company values aren’t clearly defined. If left unchecked, the toxic habits can hamper productivity.

Final thoughts

Company culture is both an investment and an asset when creating an engaging workplace environment that human resources can thrive to grow your business. Thus, executives must actively manage and shape their company habit to drive action and improve employees’ productivity. If left unchecked, the toxic culture can hurt the growth of any business.

How has the habits’ modification in your company affected your productivity, and how you relate with your colleagues? Send us your thoughts in the comment section below. We would love to hear from you.