Ways to Manage and Improve Your Brand’s Online Reputation

If you want to improve your brand’s online presence and improve its reputation then you can follow these 5 effective ways to manage and improve your Brand’s Online Reputation. In the over saturated online world where every company has a digital presence and a website, it’s more important than ever before to focus on your online reputation. After all, how are you supposed to build a successful online business and a beloved brand if you’re not managing your reputation on all relevant platforms in the digital realm? Now that word of mouth marketing is more popular than ever and that people are sharing their opinions, leaving reviews, and talking about their favorite brands, you have to monitor the chatter constantly in order to assess your company’s standing in the industry, after which you can implement concrete tactics that will improve your reputation.

It might sound like a daunting and cost-intensive task, but there are some tried and tested ways you can manage your online reputation without breaking the proverbial bank to grow your business more efficiently. So, let’s take a look at how you can monitor and improve your brand’s online reputation in 2020, and use the same strategy to maintain a stellar reputation in the years to come.

1. Start With An Audit Of Your Online Reputation

Every good business decision is founded on actionable data, so your first priority should be to run a comprehensive audit of your brand’s reputation so that you can accurately pinpoint your standing in the industry. If you just assume that you’re doing fine and that the search engines, the media, and your audience love you, then you’re not taking ORM seriously and it could hurt your brand in the long run. In fact, because you’re emotionally invested in your brand, you are far more likely to tell yourself that you have a stellar reputation and that everyone simply adores you – and that might very well be the case.

More often than not, though, the reality is far different, so you have to base your opinion and decisions on comprehensive reports. Be sure to analyze all online sources and platforms where people might be mentioning your brand, include your marketing analytics and internal surveys, and leverage your customer surveys to produce detailed reports.

2. Prioritize Your ORM Goals And Strategy

Managing your online reputation is a complex task and it involves a lot of variables and moving parts, you need to prioritize your tasks and goals in order to create an ORM strategy that works. You can start by creating a clear hierarchy and devoting an entire team to this project. Make sure that the team is using the right collaboration tool to boost project management and communication, and to keep the ORM process moving at all times.

What’s more, you can integrate a dedicated ORM tool to help streamline the process and gain instant insight into your reputation on relevant online platforms and media outlets. While such a tool is not perfect, it can help you prioritize tasks more efficiently, and choose which areas require your attention the most.

3. Monitor All Online Sources Daily

One of the most important tasks in your ORM strategy is to monitor your reputation on all relevant online platforms – and that means daily. It’s also one of the biggest mistakes that businesses make, as leaders tend to think that this is a one-off project when in fact it’s a long-term commitment to elevating your brand’s standing and image in the industry.

This is why ORM is critical to your long-term growth and success in the increasingly-competitive digital realm, as you have to monitor all social media, forums, authority websites, search engines and review sites, and other places around the web where people might be mentioning your brand. As soon as you spot a negative review or your brand being mentioned in a negative context, you need to act quickly to remedy the situation.

4. Invest In SEO To Elevate Your Standing

Search engine optimization is one of the best ways to improve your brand’s image and reputation online, because ranking higher in the SERPs shows the online audience that the search engines trust you and think that you have something truly valuable to offer. Doubling down on your SEO efforts will help you improve brand visibility, authority, and elevate your image above the competition, which is always a good way to keep your reputation in check. After all, when you consistently rank high as the number one source of information on the web, you can rest assured that other authority figures, media companies, and online audiences will start mentioning you in a positive context.

5. Manage Online Reviews And Engage With Your Audience

Lastly, be sure to manage your reviews online and engage with your audience in a more meaningful way. Leave not a single review unanswered, and be sure to thank your customers for leaving a positive review while doing your best to transform negative reviews into customer success stories. Always strive to keep the conversation going and answer all comments and questions to develop a more personal relationship with your customers and audience in general.

Wrapping up

Online brand reputation management is one of the most powerful marketing tools in your arsenal, and it can help you achieve numerous long-term goals. Use these tips to stay on top of your reputation and improve your brand’s standing in the eyes of your digital audience.