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Gone are the days when mobile apps used to be used for special purposes. Today, we have dozens of mobile apps for performing a simple task. With millions of mobile apps already in apps stores and thousands of new apps joining, how can you make your mobile app stand out from the crowd. User expectations are at all time high and with so many options at their disposal, creating mobile apps can be quite challenging.
With a clear goal in front of you and a solid strategy for mobile app development, you can overcome all these hurdles. To help you enhance the effectiveness of your mobile app development process, here are five strategies that you need to adopt for achieving better results.
1. User Experience Comes First
Why do you download and install a mobile app? To make your life easy, right. You want your mobile apps to help you complete tasks with minimal effort. What if the mobile app takes longer to load, take even longer to complete a task and offers an annoying user experience? Would you use such an app? No, right.
Offer user a smoother transition with a simple and effective on boarding process. Make everything light so that app transitions flow smoothly without any stutters, offering a lag free user experience. Reduce the number of steps and inputs required to complete a task to significantly improve the user experience of your mobile app.
2. Harness The power of Cloud
Make the most of cloud technology and take your app development to cloud. It offers several benefits over traditional mobile app development. It offers flexibility, agility and lower cost alternative to desktop based mobile app development. With more consumer and commercial application being hosted in the cloud, the app development trend is catching up with app developer. With cloud-based app development tools, creating, testing and implementing a mobile application is no longer a distant dream anymore. Although, cloud-based apps have their disadvantages as well, but its advantages outweigh its disadvantages with a significant margin, making cloud a worth considering option for mobile app development.
3. Make Security a Priority
Professional mobile app development company always puts security first. There is a good reason for that. With increasing number of attacks on mobile apps and most mobile lacking basic protection, the situation looks bleak. Hackers are always one step ahead when it comes to exploiting security vulnerabilities in mobile applications. As a business, you want to offer users a secure platform where they can perform all the task without worrying about their security and privacy. Use encryption, two factor authentication and secure payment options and implement policies that forces the users to change their log in credentials frequently.
4. Focus on Long Term Commitments
Did you know that an average mobile app loses 90% of its daily active users within 30 days after its launch? As soon as the initial buzz starts to fizzle out, you will start to see a sharp decline in the number of daily active users. This happens due to the short-sighted vision of businesses who look for number of downloads instead of long term commitment with users.
Instead of striving for one million downloads for your mobile applications, it is highly recommended that you focus on building long term relationship with your users. Deliver value consistently and keep your mobile app updated with latest promotions and offers. This will keep the app users interested and keep bringing them back to your mobile app for more.
5. Have A Solid App Monetization Strategy Ready
Congratulations! Your mobile app is available for download on app stores. The number of downloads are also increasing but still you are not getting the return on your investment. Does all that seems familiar? If yes, then you don’t have a app monetization strategy or have a poor app monetization strategy that is not working. Even if you are offering your mobile app as a free download, you can still earn some money by placing ads in the mobile apps. Make sure you price your mobile app right otherwise, you will struggle to grab user attention. If you are charging a high price for your mobile app, it must deliver more value than the price it is charging from the user.
Irrespective of which mobile app development strategy do you use, but you can apply above mentions in your strategies for getting the best results from your mobile app.
Image credit- Canva
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Nice article, Jitendra!!
Nowadays, it’s common that everyone uses smartphones for their day to day activity. Mobile apps are becoming the main medium of digital interaction. Mobile devices changed the way businesses work.
Amazing strategies you have mentioned here. As I’m starting up the marketing company I need to make sure we do this properly.
Thanks for sharing such a valuable article.